Rebrand and relaunch for a tint only business
Stay Shady
Dany came to us as Blinds & Tint Co, installing blinds, curtains, shutters and window tint across Melbourne. In September 2026 he cut everything but tint and relaunched as Stay Shady, and we rebuilt around the new name across the Next.js website and the campaign landing page together. New logo through the navigation, favicon set and share cards, the service order rewritten to lead on residential flat glass, twenty five retired pages now returning 410 with a readable page instead of a redirect to the wrong subject, one enquiry form instead of two, and the same service vocabulary on both sides so the CRM sees one list.
Work Done
Foundation Marketing for Local Builder
Constructions by Lucas
Lucas Nitez has 20+ years of carpentry and construction experience in Melbourne's west but relied entirely on word of mouth. We built a 17-page Next.js website with service pages, location-targeted SEO pages for Werribee and surrounding suburbs, a dedicated landing page, and a real-time booking calendar. Backend API integration connects the website to a CRM with automated lead nurture sequences — instant SMS and email on every enquiry, appointment reminders, and a post-job review request campaign for reputation management. GA4 and enhanced conversion tracking across the entire funnel.
Work Done
Website, ads and reporting for a fifty year old painting business
Murray's Painting
Murray's Painting has worked in Orange and across Central West New South Wales for more than fifty years, with a reputation that was entirely local and almost entirely unwritten. We rebuilt decades of commercial history from archived sources, then put it on a multi page Next.js website with area pages for the towns he actually travels to, plus a landing page for paid traffic. The Google Ads account is built for job size rather than job count, with a negative keyword list that pays to stay out of small work. Behind it sits a CRM with speed to lead, missed call text back and a review campaign, and reporting that holds the untouched area pages as a control so a change in the market cannot be read as a win.
Work Done
Updates: 8 February 2026
Welcome to the new philweb.au
A fresh rebuild of my personal site — now featuring a masonry layout, dark mode, and a living portfolio of every brand and project I'm working on.
Professional Website + Backend Infrastructure
Nusara Cleaning Co
Nusara Cleaning Co had a website that existed but didn't reflect who they are as a business. We built a brand-new Next.js website that looks professional, intentional, and aligned with their vision — plus supported with software, backend setup, and infrastructure for their next stage of growth across end of lease, house detailing, post-construction, and commercial cleaning in Melbourne.
Work Done
Custom Portfolio for Creative Professional
Emily Riskas Film & Media
Emily, a Director of Photography, had no website to showcase her cinematography work. We built a custom Next.js portfolio with GSAP ScrollTrigger animations, cinematic hero sections, and a full-screen mobile navigation — creating a site that mirrors the quality and intentionality of her film work.
Work Done
Full-Stack Portfolio & Headless E-commerce
Dr. Hannah Lee Riskas
Built a portfolio website for Dr. Hannah Lee Riskas — ecologist, ant researcher, and artist — featuring Notion as a headless CMS for publications, reading lists, and visitor postcards, with Shopify's Storefront API powering an illustration shop. A Next.js prebuild script syncs Notion cover images (which expire hourly) into the repo, and all content is editable from Notion databases without touching the frontend.
Work Done
Technical SEO Web Build for Boutique Studio
Studio Sown
A boutique landscape architecture practice in Melbourne needed a website that matched the quality and intentionality of their physical work. We built a Next.js site with technical SEO baked in from day one — schema markup, dual sitemaps, AVIF/WebP optimisation, and security headers — and integrated a CRM for lead nurturing.
Work Done
Putting a Creative Side Business on a Proper Footing
Chiisai Makers
A talented print and design side business being run off a personal phone, with the owner doing everything at once and none of it written down. We put in a basic CRM, a dedicated business number so work stopped arriving on a personal line, and a review process that actually asks, every time, rather than when somebody remembers.
Work Done
Landing Page for Phoenix Landscaper
Islas Landscaping LLC
Met the owner while in Phoenix and had a chat — they had no website at all. We built a 1-page Next.js landing page with service-based modals and service area modals, connected instant email lead response automation, and gave them a professional digital presence from scratch.
Work Done
Lead Generation for Solo Operator
Geaux Pressure Washing
A young solo operator in Louisiana running entirely on referrals, with nothing to send anybody who asked. We built a four-campaign Meta strategy, rebuilt the landing page with proper pixel tracking, and put a mobile CRM behind it so an enquiry gets answered from the job rather than that evening.
Work Done
Full stack marketing for local SMB
G-TEC Electrical
Glenn answered a Facebook ad from Toowoomba while I was in Melbourne, and we have worked together since. Search and ads run together rather than against each other, enquiries land in a CRM that follows them up, and the jobs that actually close get tracked back to whatever produced them.
Work Done
Commercial to Residential Pivot
Request Group
A Melbourne commercial property services business with no residential presence at all. We opened a residential lane: a 44-page website, a media day that produced a set of real video testimonials, and Facebook campaigns pointed at homeowners rather than procurement.
Work Done
SEO Web Build for Specialist Automotive
Top End Automotive
James had no website for his classic car and performance engine business in Melbourne. We built a multi-page Next.js site with SSG, each service page targeting specific search terms to capture organic traffic. The site is connected to a backend CRM for automated lead capture and nurturing — all with zero ad spend.
Work Done
Reputation Management for Trade Services
All Over Towing
A well-established towing operation with years of experience but almost no digital presence, and barely any reviews despite consistent work through insurance contracts. We built a website, implemented CRM lead capture, and deployed a reputation management automation system that asks every completed job for a review and gets each one professionally responded to.
Work Done
Foundation Marketing for Local Builder
Constructions by Lucas
Lucas Nitez has 20+ years of carpentry and construction experience in Melbourne's west but relied entirely on word of mouth. We built a 17-page Next.js website with service pages, location-targeted SEO pages for Werribee and surrounding suburbs, a dedicated landing page, and a real-time booking calendar. Backend API integration connects the website to a CRM with automated lead nurture sequences — instant SMS and email on every enquiry, appointment reminders, and a post-job review request campaign for reputation management. GA4 and enhanced conversion tracking across the entire funnel.
Work Done
Custom Portfolio for Creative Professional
Emily Riskas Film & Media
Emily, a Director of Photography, had no website to showcase her cinematography work. We built a custom Next.js portfolio with GSAP ScrollTrigger animations, cinematic hero sections, and a full-screen mobile navigation — creating a site that mirrors the quality and intentionality of her film work.
Work Done
Putting a Creative Side Business on a Proper Footing
Chiisai Makers
A talented print and design side business being run off a personal phone, with the owner doing everything at once and none of it written down. We put in a basic CRM, a dedicated business number so work stopped arriving on a personal line, and a review process that actually asks, every time, rather than when somebody remembers.
Work Done
Full stack marketing for local SMB
G-TEC Electrical
Glenn answered a Facebook ad from Toowoomba while I was in Melbourne, and we have worked together since. Search and ads run together rather than against each other, enquiries land in a CRM that follows them up, and the jobs that actually close get tracked back to whatever produced them.
Work Done
Website, ads and reporting for a fifty year old painting business
Murray's Painting
Murray's Painting has worked in Orange and across Central West New South Wales for more than fifty years, with a reputation that was entirely local and almost entirely unwritten. We rebuilt decades of commercial history from archived sources, then put it on a multi page Next.js website with area pages for the towns he actually travels to, plus a landing page for paid traffic. The Google Ads account is built for job size rather than job count, with a negative keyword list that pays to stay out of small work. Behind it sits a CRM with speed to lead, missed call text back and a review campaign, and reporting that holds the untouched area pages as a control so a change in the market cannot be read as a win.
Work Done
Updates: 8 February 2026
Welcome to the new philweb.au
A fresh rebuild of my personal site — now featuring a masonry layout, dark mode, and a living portfolio of every brand and project I'm working on.
Full-Stack Portfolio & Headless E-commerce
Dr. Hannah Lee Riskas
Built a portfolio website for Dr. Hannah Lee Riskas — ecologist, ant researcher, and artist — featuring Notion as a headless CMS for publications, reading lists, and visitor postcards, with Shopify's Storefront API powering an illustration shop. A Next.js prebuild script syncs Notion cover images (which expire hourly) into the repo, and all content is editable from Notion databases without touching the frontend.
Work Done
Landing Page for Phoenix Landscaper
Islas Landscaping LLC
Met the owner while in Phoenix and had a chat — they had no website at all. We built a 1-page Next.js landing page with service-based modals and service area modals, connected instant email lead response automation, and gave them a professional digital presence from scratch.
Work Done
Commercial to Residential Pivot
Request Group
A Melbourne commercial property services business with no residential presence at all. We opened a residential lane: a 44-page website, a media day that produced a set of real video testimonials, and Facebook campaigns pointed at homeowners rather than procurement.
Work Done
Reputation Management for Trade Services
All Over Towing
A well-established towing operation with years of experience but almost no digital presence, and barely any reviews despite consistent work through insurance contracts. We built a website, implemented CRM lead capture, and deployed a reputation management automation system that asks every completed job for a review and gets each one professionally responded to.
Work Done
Rebrand and relaunch for a tint only business
Stay Shady
Dany came to us as Blinds & Tint Co, installing blinds, curtains, shutters and window tint across Melbourne. In September 2026 he cut everything but tint and relaunched as Stay Shady, and we rebuilt around the new name across the Next.js website and the campaign landing page together. New logo through the navigation, favicon set and share cards, the service order rewritten to lead on residential flat glass, twenty five retired pages now returning 410 with a readable page instead of a redirect to the wrong subject, one enquiry form instead of two, and the same service vocabulary on both sides so the CRM sees one list.
Work Done
Professional Website + Backend Infrastructure
Nusara Cleaning Co
Nusara Cleaning Co had a website that existed but didn't reflect who they are as a business. We built a brand-new Next.js website that looks professional, intentional, and aligned with their vision — plus supported with software, backend setup, and infrastructure for their next stage of growth across end of lease, house detailing, post-construction, and commercial cleaning in Melbourne.
Work Done
Technical SEO Web Build for Boutique Studio
Studio Sown
A boutique landscape architecture practice in Melbourne needed a website that matched the quality and intentionality of their physical work. We built a Next.js site with technical SEO baked in from day one — schema markup, dual sitemaps, AVIF/WebP optimisation, and security headers — and integrated a CRM for lead nurturing.
Work Done
Lead Generation for Solo Operator
Geaux Pressure Washing
A young solo operator in Louisiana running entirely on referrals, with nothing to send anybody who asked. We built a four-campaign Meta strategy, rebuilt the landing page with proper pixel tracking, and put a mobile CRM behind it so an enquiry gets answered from the job rather than that evening.
Work Done
SEO Web Build for Specialist Automotive
Top End Automotive
James had no website for his classic car and performance engine business in Melbourne. We built a multi-page Next.js site with SSG, each service page targeting specific search terms to capture organic traffic. The site is connected to a backend CRM for automated lead capture and nurturing — all with zero ad spend.
Work Done