Foundation Marketing for Local Builder
Constructions by Lucas
Lucas Nitez has 20+ years of carpentry and construction experience in Melbourne's west but relied entirely on word of mouth. We built a 17-page Next.js website with service pages, location-targeted SEO pages for Werribee and surrounding suburbs, a dedicated landing page, and a real-time booking calendar. Backend API integration connects the website to a CRM with automated lead nurture sequences — instant SMS and email on every enquiry, appointment reminders, and a post-job review request campaign for reputation management. GA4 and enhanced conversion tracking across the entire funnel.
Work Done
Results
Foundation Marketing for Premium Garden Management
ABS Horticulture
Andrew from ABS Horticulture has 27 years of horticultural experience across Melbourne's inner east but had no digital presence beyond word of mouth. We built a 60+ page Next.js website with 12 service pages, 40+ suburb-targeted location pages, a dedicated landing page, and an integrated booking calendar. Backend API connects to a CRM with automated lead capture, instant SMS and email follow-up, and a reputation management system with review request campaigns. Full analytics stack — GA4, Meta Pixel, and enhanced conversion tracking — across both the main site and landing page.
Work Done
Results
Professional Website + Backend Infrastructure
Nusara Cleaning Co
Nusara Cleaning Co had a website that existed but didn't reflect who they are as a business. We built a brand-new Next.js website that looks professional, intentional, and aligned with their vision — plus supported with software, backend setup, and infrastructure for their next stage of growth across end of lease, house detailing, post-construction, and commercial cleaning in Melbourne.
Work Done
Results
Custom Portfolio for Creative Professional
Emily Riskas Film & Media
Emily, a Director of Photography, had no website to showcase her cinematography work. We built a custom Next.js portfolio with GSAP ScrollTrigger animations, cinematic hero sections, and a full-screen mobile navigation — creating a site that mirrors the quality and intentionality of her film work.
Work Done
Results
Technical SEO Web Build for Boutique Studio
Studio Sown
A boutique landscape architecture practice in Melbourne needed a website that matched the quality and intentionality of their physical work. We built a Next.js site with technical SEO baked in from day one — schema markup, dual sitemaps, AVIF/WebP optimisation, and security headers — and integrated EchoFlow for seamless lead nurturing.
Work Done
Results
Updates: 8 February 2026
Welcome to the new philweb.au
A fresh rebuild of my personal site — now featuring a masonry layout, dark mode, and a living portfolio of every brand and project I'm working on.
Landing Page for Phoenix Landscaper
Islas Landscaping LLC
Met the owner while in Phoenix and had a chat — they had no website at all. We built a 1-page Next.js landing page with service-based modals and service area modals, connected instant email lead response automation, and gave them a professional digital presence from scratch.
Work Done
Results
Consulting for Creative Side Business
Chiisai Makers
Eugenia K. had a talented print and design side business but felt overwhelmed — using her personal phone for clients and stuck at 6 reviews. We took a consultative approach: a basic CRM, a dedicated business number, and a review generation strategy that grew her reviews from 6 to 16 and turned 'impossible' into 'within reach.'
Work Done
Results
Full-Stack Portfolio & Headless E-commerce
Dr. Hannah Lee Riskas
Built a portfolio website for Dr. Hannah Lee Riskas — ecologist, ant researcher, and artist — featuring Notion as a headless CMS for publications, reading lists, and visitor postcards, with Shopify's Storefront API powering an illustration shop. A Next.js prebuild script syncs Notion cover images (which expire hourly) into the repo, and all content is editable from Notion databases without touching the frontend.
Work Done
Results
Full stack marketing for local SMB
G-TEC Electrical
Met Glenn (owner) through a Facebook ad, he was in Toowoomba and I'm in Melbourne... we hopped on a call and within 10 months, we helped double Glenn's revenue and net profit at the same time halfway through the financial year compared to last year.
Work Done
Results
Commercial to Residential Pivot
Request Group
Gordon M. ran a commercial property services business in Melbourne but was trapped by 30-day payment terms and 100% dependent on a single client. We diversified into residential — a 44-page website, a media day filming 10+ video testimonials, and targeted Facebook campaigns — taking him from zero residential leads to 5-7 inquiries per week.
Work Done
Results
Lead Generation for Solo Operator
Geaux Pressure Washing
Noah F. was an 18-year-old solo operator in Louisiana stuck at $3,000/month relying entirely on referrals. We built a 4-campaign Meta advertising strategy, optimised his landing page with pixel tracking, and set him up with a mobile CRM — taking his monthly revenue from $3K to $8K.
Work Done
Results
Reputation Management for Trade Services
All Over Towing
A well-established towing operation with years of experience but almost no digital presence — less than 10 reviews despite consistent work through insurance contracts. We built a website, implemented CRM lead capture, and deployed a reputation management automation system that took their reviews from under 10 to 29+ in 10 months with every single review professionally responded to.
Work Done
Results
SEO Web Build for Specialist Automotive
Top End Automotive
James had no website for his classic car and performance engine business in Melbourne. We built a multi-page Next.js site with SSG, each service page targeting specific search terms to capture organic traffic. The site is connected to a backend CRM for automated lead capture and nurturing — all with zero ad spend.
Work Done
Results
Foundation Marketing for Local Builder
Constructions by Lucas
Lucas Nitez has 20+ years of carpentry and construction experience in Melbourne's west but relied entirely on word of mouth. We built a 17-page Next.js website with service pages, location-targeted SEO pages for Werribee and surrounding suburbs, a dedicated landing page, and a real-time booking calendar. Backend API integration connects the website to a CRM with automated lead nurture sequences — instant SMS and email on every enquiry, appointment reminders, and a post-job review request campaign for reputation management. GA4 and enhanced conversion tracking across the entire funnel.
Work Done
Results
Custom Portfolio for Creative Professional
Emily Riskas Film & Media
Emily, a Director of Photography, had no website to showcase her cinematography work. We built a custom Next.js portfolio with GSAP ScrollTrigger animations, cinematic hero sections, and a full-screen mobile navigation — creating a site that mirrors the quality and intentionality of her film work.
Work Done
Results
Landing Page for Phoenix Landscaper
Islas Landscaping LLC
Met the owner while in Phoenix and had a chat — they had no website at all. We built a 1-page Next.js landing page with service-based modals and service area modals, connected instant email lead response automation, and gave them a professional digital presence from scratch.
Work Done
Results
Full stack marketing for local SMB
G-TEC Electrical
Met Glenn (owner) through a Facebook ad, he was in Toowoomba and I'm in Melbourne... we hopped on a call and within 10 months, we helped double Glenn's revenue and net profit at the same time halfway through the financial year compared to last year.
Work Done
Results
Foundation Marketing for Premium Garden Management
ABS Horticulture
Andrew from ABS Horticulture has 27 years of horticultural experience across Melbourne's inner east but had no digital presence beyond word of mouth. We built a 60+ page Next.js website with 12 service pages, 40+ suburb-targeted location pages, a dedicated landing page, and an integrated booking calendar. Backend API connects to a CRM with automated lead capture, instant SMS and email follow-up, and a reputation management system with review request campaigns. Full analytics stack — GA4, Meta Pixel, and enhanced conversion tracking — across both the main site and landing page.
Work Done
Results
Technical SEO Web Build for Boutique Studio
Studio Sown
A boutique landscape architecture practice in Melbourne needed a website that matched the quality and intentionality of their physical work. We built a Next.js site with technical SEO baked in from day one — schema markup, dual sitemaps, AVIF/WebP optimisation, and security headers — and integrated EchoFlow for seamless lead nurturing.
Work Done
Results
Consulting for Creative Side Business
Chiisai Makers
Eugenia K. had a talented print and design side business but felt overwhelmed — using her personal phone for clients and stuck at 6 reviews. We took a consultative approach: a basic CRM, a dedicated business number, and a review generation strategy that grew her reviews from 6 to 16 and turned 'impossible' into 'within reach.'
Work Done
Results
Commercial to Residential Pivot
Request Group
Gordon M. ran a commercial property services business in Melbourne but was trapped by 30-day payment terms and 100% dependent on a single client. We diversified into residential — a 44-page website, a media day filming 10+ video testimonials, and targeted Facebook campaigns — taking him from zero residential leads to 5-7 inquiries per week.
Work Done
Results
Reputation Management for Trade Services
All Over Towing
A well-established towing operation with years of experience but almost no digital presence — less than 10 reviews despite consistent work through insurance contracts. We built a website, implemented CRM lead capture, and deployed a reputation management automation system that took their reviews from under 10 to 29+ in 10 months with every single review professionally responded to.
Work Done
Results
Professional Website + Backend Infrastructure
Nusara Cleaning Co
Nusara Cleaning Co had a website that existed but didn't reflect who they are as a business. We built a brand-new Next.js website that looks professional, intentional, and aligned with their vision — plus supported with software, backend setup, and infrastructure for their next stage of growth across end of lease, house detailing, post-construction, and commercial cleaning in Melbourne.
Work Done
Results
Updates: 8 February 2026
Welcome to the new philweb.au
A fresh rebuild of my personal site — now featuring a masonry layout, dark mode, and a living portfolio of every brand and project I'm working on.
Full-Stack Portfolio & Headless E-commerce
Dr. Hannah Lee Riskas
Built a portfolio website for Dr. Hannah Lee Riskas — ecologist, ant researcher, and artist — featuring Notion as a headless CMS for publications, reading lists, and visitor postcards, with Shopify's Storefront API powering an illustration shop. A Next.js prebuild script syncs Notion cover images (which expire hourly) into the repo, and all content is editable from Notion databases without touching the frontend.
Work Done
Results
Lead Generation for Solo Operator
Geaux Pressure Washing
Noah F. was an 18-year-old solo operator in Louisiana stuck at $3,000/month relying entirely on referrals. We built a 4-campaign Meta advertising strategy, optimised his landing page with pixel tracking, and set him up with a mobile CRM — taking his monthly revenue from $3K to $8K.
Work Done
Results
SEO Web Build for Specialist Automotive
Top End Automotive
James had no website for his classic car and performance engine business in Melbourne. We built a multi-page Next.js site with SSG, each service page targeting specific search terms to capture organic traffic. The site is connected to a backend CRM for automated lead capture and nurturing — all with zero ad spend.
Work Done
Results