Website, ads and reporting for a fifty year old painting business

Murray's Painting

Project Information

Murray's Painting has worked in Orange and across Central West New South Wales for more than fifty years, with a reputation that was entirely local and almost entirely unwritten. We rebuilt decades of commercial history from archived sources, then put it on a multi page Next.js website with area pages for the towns he actually travels to, plus a landing page for paid traffic. The Google Ads account is built for job size rather than job count, with a negative keyword list that pays to stay out of small work. Behind it sits a CRM with speed to lead, missed call text back and a review campaign, and reporting that holds the untouched area pages as a control so a change in the market cannot be read as a win.